About

James Sutherland

The executive committee has appointed veteran sports administrator and former Cricket Australia Chief Executive James Sutherland as Chair to lead the development of LEIF’s strategy.

ABOUT US

LEIF has been formed by Australia’s biggest Promoters of Entertainment and Sport, Venue Managers, and Key Peak Bodies. LEIF’s executive committee includes the bosses of TEGLive NationFrontier TouringChugg EntertainmentAEG Presents, Michael Cassel Group, the Melbourne Cricket Ground, the Sydney Cricket Ground, Marvel StadiumMelbourne Olympic Parks TrustAdelaide OvalASM GlobalVenues WestVenues Live, Live Performance Australia, Venue Management Association and the Australian Festivals Association.

The executive committee has appointed veteran sports administrator James Sutherland as Chair to lead the development of LEIF’s strategy.

About James Sutherland

James Sutherland is a former CEO of Cricket Australia having concluded in October 2018 after 17 years leading the national umbrella body responsible for the administration of the sport.   

James played a key role in the leading on and off-field professionalism of cricket, steering major reforms in its governance and financial model, driving significant revenue and participation growth, increasing the focus on cricket as a sport for women and girls, and launching new initiatives such as the KFC Twenty20 Big Bash League which has been successful in bringing new fans to cricket.

He was a board member of the Local Organising Committee responsible for staging of the 2015 ICC World Cup – and continues today as a board member for the ICC T20 World Cup 2020.

James had previously chaired an industry body, having been the inaugural Chairman of COMPPS – the Coalition of Major Professional and Participation Sports (whose board comprises the CEOs of Cricket, AFL, ARU, NRL, FFA, Netball and Tennis) – serving in that role for 10 years to 2018.

In addition to the T20 World Cup, some of his other responsibilities include being a Director of the Geelong Football Club and sitting on the Deakin University Business School Advisory Board.

LEIF Executive Committee Members:

  • Andrew Daniels, CEO, Adelaide Oval SMA
  • Daryl Kerry, CEO, ANZ Stadium, Venues Live
  • David Etherton, CEO, Venues West
  • Dion Brant, COO, Frontier Touring/Chugg Entertainment/AEG Presents
  • Evelyn Richardson, CEO, Live Performance Australia
  • Geoff Jones, CEO, TEG / TEG Dainty / Ticketek
  • Harvey Lister, Chairman and Chief Executive, ASM Global
  • John Harnden, Chief Executive, Melbourne & Olympic Parks Trust
  • Julia Robinson, GM, Australian Festival Association
  • Kerrie Mather, CEO, SCG Trust
  • Michael Cassel, CEO/Producer, Michael Cassel Group
  • Roger Field, CEO, Live Nation Australasia
  • Steve Harper, Chair, Venue Management Association
  • Stuart Fox, CEO, Melbourne Cricket Club/Melbourne Cricket Ground
  • Todd Harris, CEO, Stadiums Queensland
  • Travis Auld, Chief Financial Officer and General Manager of Clubs and Broadcasting, AFL


Live Entertainment Industry Forum (LEIF) would like to Acknowledge and pay respect to all First Nations peoples of this land, past, present and future. We acknowledge that their Sovereignty has not been ceded. 

We would also like to acknowledge the impact of this time to First Nations Peoples within live events. First Nations participation and performance in live events plays a crucial part in the fabric of this land and has done so for thousands of years.

We also acknowledge the impact of COVID-19 on First Nations peoples and in particular the impact on their practice of culture including participation and performance in live events. Through this difficult time we encourage you to support the work of First Nations peoples across the sector, as we consider their uniquely special value that is critical and central to culture and life on this land.